Knowing the profile of the digital marketing professional is as interesting for those who are thinking of embracing a career as for companies that are looking for this type of professional. It is a relatively recent profession. It is natural that there are still many doubts about it, both for those who want to pursue this career and companies that do not know details about the profile of the digital marketing professional.
The training of a digital marketing professional
It is essential that digital marketing professionals have higher education in areas related to marketing and advertising such as marketing, advertising and journalism, social communication or public relations. It is useless to know the tools of online marketing if the professional does not know the concepts behind the communication process. There are still no specific graduation courses in digital marketing, and therefore it is necessary that the professional has specialized Digital marketing courses in Pune in the area, where he acquires the necessary knowledge to work with the digital marketing tools and strategies available today.
The job market in digital marketing
Amidst the crisis that befell the world, the demand for digital marketing professionals has been growing, as many companies are betting on the Internet to be able to overcome the effects of the crisis on their revenue and expansion programs. Therefore, we currently have a scenario of growing opportunities for those who decide to bet on this market. Companies are looking for professionals who are increasingly capable of managing their image on the Internet and measuring the results of the various campaigns.
The skills of the digital marketer are no longer restricted to techniques and tools. Whether working as a collaborator in an agency, or as a freelancer in digital marketing, the professional currently needs to be complete. A good digital marketer is multidisciplinary, adapts very well to teamwork and needs to know a little bit about everything.
Areas of expertise of the digital marketing professional
The profile of the digital marketing professional needs to be as broad as possible, such as – consumer behavior analysis, business intelligence, customer relationship management, e-commerce, website optimization for search engines, sponsored links tools, content management, social networks, e-mail marketing, results monitoring, etc. You will learn everything once you join the Digital marketing classes in Pune. These professionals are responsible for planning and managing the online strategy, working on prospecting for leads and sales, analyzing markets and trends.
Positions and salaries in digital marketing
We can distribute the functions in digital marketing in four levels.
Digital Marketing Assistant
This professional is responsible for developing the prospecting part in digital channels, updating social networks and content areas, such as the brand’s blog.
Digital Marketing Analyst
This professional develops actions focused on the relationship with prospects in different digital channels.
Digital Marketing Coordinator
This is the professional responsible for preparing the planning and programming to be implemented by the team.
Digital Marketing Manager
In this role, the digital marketer will be responsible for creating the strategy that will be put into practice by his team, providing support, analyzing scenarios, monitoring metrics and KPI, and making adjustments to improve the performance of campaigns.